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What I Know About Growing a Coffee Business

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A STRATEGIC GUIDE TO GROWING YOUR CAFE

From Colin Harmon, owner of the Dublin café chain 3fE and author of the highly received 2017 publication What I Know About Running a Coffee Business, comes a follow-up book on the strategy, planning, and nuance that goes into growing and maturing a pre-existing business.

What I Know About Growing a Coffee Business illustrates the life lessons and experiences of a coffee entrepreneur, with a narrative led by the evolution of 3fE from a third-floor startup in an apartment building to a global enterprise with a roastery.

While Colin’s first book outlines the lessons learned by opening and owning his first café, What I Know About Growing a Coffee Business tells the stories of Colin’s ambition as he takes on the highwire act of accepting new projects without neglecting what he’d already created.

With a generous helping of insight from Colin – who has also worked extensively across the coffee industry as a consultant and trainer – What I Know About Growing a Coffee Business is an excellent resource for existing café owners and operators ready for the next steps.

Chapter topics include:

  • Retail Growth